About us

Sydney Stockholm is a digital media publisher. It is a publisher in the sense and shape a publisher would be if the term was invented today.

After a combined experience of 20 years from traditional media and technology organisations around the world, two individuals set out to change Australia. And this is us.

We invest in journalism between individuals. We invest in relationships of trust and influence. We invest in technology and in knowledge.

Our content is always available to everyone everywhere. Content is not a screen or app or some dead tree. Content is the heart and soul of an individual. Our products carry that soul around. We are always technology and platform independent. Yep, that goes for advertising as well. Advertising is content as much as anything.

To us, content is never a one hit wonder. Content is eternal. A content product is not to be shown one time and then be put in a drawer. It is to be repackaged and repackaged as many times as possible. To maximise its exposure to friends with interests. Content recycling is nice.

We are a slim organisation. With the belief that the best content and the best advertising is what one friend says to another, you don't need nor a fancy building, nor a very big desk. You can go light and move fast.